Author: Jennifer Billstrom

A natural leader who is happiest when surrounded by nature, I enjoy riding my bicycle, running and hiking in the Blue Ridge mountains and beyond. When I’m not outdoors, I can be found at my desk creating visuals to tell stories based on data. I began my career as an accountant, first in public accounting, then focused on corporate consolidations before following the entrepreneurs path to create the bicycle tour business, Velo Girl Rides. For more than eight years, creating tours and events tapped into my joy of managing projects and kept me grounded in my roots as a detail-oriented accountant. Today my two worlds of cycling and data have blended together in an unexpected way. I am filled with gratitude that I get to work with the team at Kitsbow Cycling Apparel using all of the knowledge gained throughout my career along with new skills I continue to learn each day.